6/2/2023 0 Comments Vinay sitapati half lionA few days later, at a party, a Congressman said to him, “Oh! I remembered you the other day. ‘Once, an industrialist offered to pay us cash. But I saw Bombay Dyeing ads in Motherland, and I remember Nusli Wadia visiting the offices once before going up to see Nanaji.’ Kapoor says that it was brave to fund a Jana Sangh newspaper in those days. No advertisement was possible since Congress was in power, and no industrialist wanted to cross them. Virendra Kapoor says: ‘A newspaper depended on patronage. Nanaji would live above the shop on the fifth floor, while K.R. Virendra and Coomi Kapoor were two of the first journalists to join this newspaper, Motherland, housed in the first two floors of the Deendayal Research Institute in north Delhi. But Nanaji was convinced that an English daily was required to reach the influential urban Indian who was repulsed by the Jana Sangh. The RSS already ran the Hindi weekly Panchajanya, the Marathi daily Tarun Bharat and the English fortnightly Organiser. Nanaji Deshmukh understood early that newspapers and magazines could prove a potent weapon, since radio and television were controlled by the Congress government.
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